How Viral Marketing Has The Potential To Promote Or Destroy Your Brand What the marketing team failed to realize is that in the light of the bombings of Boston Marathon just a few years ago, the headline takes a dark turn In May of 2007, an agency named 42 Entertainment began a multimedia marketing campaign for the Warner Brothers film, The Dark Knight. Here are some examples of marketing fails that made us wince: 1. The 8 Biggest Marketing Fails of All Time (With Practical Takeaways) 8 Of The Biggest Marketing Campaign Fails Of All Time Viral Marketing Examples from the 10 Best Campaigns . We've gathered together the most memorable marketing flops, follies and faux pas! Goal: Create a hit commercial for the ultimate advertising stage: Superbowl 2011. The 10 Most Successful Automotive Viral Marketing Campaigns of 2011 The 5 Most Disastrous Marketing Failures of All Time One of the worst viral marketing failures was by Kellogg's UK. Failed campaigns can be a great learning point for companies and they can change for the better. 10. 10 epic marketing campaign fails pulled after public backlash What Is Viral Marketing? Examples and Advantages "Share A Coke" Viral Content Marketing Examples. Viral marketing starts with great content and looking into this guide for creating promotional videos might give you some ideas. Here are some of 2020's 'epic marketing fails' to learn from: The Kylie Jenner 'not knowing your market'' fiasco In yet another Kardashian blunder, the Kylie Jenner part of the Kardashian equation recently posted on Twitter spruiking her new localised websites for her brand 'Kylie Skins'. In 1985, Coke decided to test out a new formula. In 1996, Jeffrey Rayport, a Harvard Business School professor, authored an article for Fast Company titled "The Virus of Marketing," in which the term "viral marketing" appeared.